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lava kusa [first film to collect 1 crore share]

Bezawada Bebbuli

By Bezawada Bebbuli
in Records and collections

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Bezawada Bebbuli

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Lavakusha's All-Time Records

 

 

NTRMarch 29, 1963 was a red-letter day in the history of Telugu cinema. The biggest hit Telugu film industry has ever seen, Lavakusha was released on that day.

 

Just as Rome was not built in a day, this movie took its time to reach the silver screen. The shooting started on 5 March, 1958 while the release date was 29 March 1963! Lalitha Sivajyothi Films released this movie produced by A. Shankara Reddy and directed by C. Pullaih & CS Rao. It starred the legendary NTR and Anjali Devi along with Nagaiah, Kantha Rao, Master Nagaraju and Master Subramanyam. The music was provided by singer/composer Ghantasala. The movie was distributed by Chamriya Talkie Distributors throughout AP.

 

Lavakusha was the only movie in the history of Telugu cinema to be shot in GEVA color. The director of photography was PL Roy.

 

Reasons For Stating Lavakusha To Be The Biggest Hit Ever Made In The History Of Telugu Cinema:

 

Telugu film industry had witnessed many sensational hits, many records. But overall if we see the longevity of those records, Lavakusha is unmatchable.

 

It was released in 26 centers and went on to have a 100 day run at all the centers. It took more than a decade to beat this record, and this was a first. It had a direct Silver Jubilee in 13 centers. In Gudiwada, (Sharath 140 and Srinivasa 35), there was a shift Silver Jubilee. Prior to Lavakusha, no other film had jubilee run in 4 centers.

 

In one year time, Lavakusha was seen by 1,97,95,529 which set the record then. In one year, Lavakusha was exhibited 100 days in as many as 50 centers (with regular shows) which was an unbeatable record for more than three decades. It’s repeat run value was one of the strongest.

 

Lavakusha had 469-day uninterrupted run in Hyderabad with regular shows, in very few theaters (Basant–203 + Regal–56 + Rahat–56 + others) which was still a record. Premabhishekam's 533 days was highest but with too many shifts.

 

Lavakusha is the first Telugu movie in its first run which collected one crore and this was a record for a long time. Prior to Lavakusha, no film collected even one-third of this amount which shows the real potential of this movie.

 

Surprisingly, even today, this movie holds the highest run in many centers. To quote an example, the 252-day run in Rajarajeshwari Talkies in Warangal is still unsurpassable even after 43 years. Even after this majestic run, the film was shifted to GR Talkies (in Hanumakonda) and it ran for almost 50 days, making it a total of 300 days in Warangal alone.

 

In many centers like Anakapalli, Lavakusha is the first direct 100 days film and it took more than a decade for any other film to strike a century in those parts. In centers like Amalapuram, Lavakusha is the first direct 175 days film and it took more than a decade for any other film to have jubilee run in those centers. It collected 25 lakhs share in 14 weeks (for 100 days). Lavakusha is the first film to run 80 days in 80 centers, including late release and shifts.

 

NTRLavakusha's 100, 175 & 200-Day Centres:

 

First Release: 26 Centers

 

Uttarandhra

 

Vijayanagaram – Venkateswara Talkies – 140

Visakapatnam – Ramakrishna Picture Palace - 189

Bobbili – Srirama Talkies – 112

Anakapalli – Ramakrishna Talkies – 111

 

East

 

Kakinada – Lakshmi Talkies - 210

Rajahmundry – Venkateswara Talkies – 260

Amalapuram – Srinivasa – 189

 

West

 

Eluru – Venkateswara Talkies – 182

Tanuku - Veeranarayana Talkies – 140

Bhimavaram – Maruthi Talkies – 196

Thadepalligudem – Relangi Chitra Mandir – 126

 

Krishna

 

Vijayawada – Maruthi Cinema – 196

Machilipatnam – Durga Mahal – 182

Gudiwada – Sharath Talkies – 140 + Srinivasa – 35

 

Guntur

 

Guntur – Krishna Picture Palace – 253

Tenali - Satyanarayana Talkies – 196

Cheerala - Prasad Picture Palace – 140

 

Nellore

 

Nellore – Sriram – 210

 

Nizam

 

Hyderabad – Basant – 203

Secunderabad – Natraj – 112

Warangal – Rajarajeswari Talkies – 252

Khammam Mettu – Sunder Talkies – 140

Nizamabad – Mohan Talkies - 126

 

Ceded

 

Kurnool – Saibaba Talkies – 140

Kadapa – Rahath Talkies – 140

Bellary – Mubarak Talkies – 126

 

Late Release:

 

Kothagudem (Release date – October 4, 1963) – Nageswara – 100

Karimnagar (Release date – October 11, 1963) – Bharath – 126

Suryapeta (Release date – October 18, 1963) – Sri Krishna - 100

Raichur – City Talkies - (Release date – October 25, 1963) – 100

Srikakulam – Murali – 126

Palakollu – Ratnam - 100

Ongole – Jayaram – 126

Narasaraopeta – Angel – 100

Chilakaluripeta – Nagarjuna - 100

Mahaboobnagar – Radhakrishna – 100

Nalgonda – Bhaskar – 100

Thirupati – Jyothi – 126

Madanapalli – Jyothi – 147

Chittoor – Pratap – 126

Guntakal – Geetha – 182

Adoni – Vasant – 126

Proddutur – Venkateswara - 126

Nandyala - Ramnath

Parveethapuram – Navaratna – 112

Mandapeta – Rajagopal - 100

Tuni – Somaraju

Bangalore – Minerva – 280

Madras – Prabhat – 100

Mysore – Prabhudevi – 105

Anantapur – Neelam – 110 (In Anantapur, the film was released in 1965 as the opening film of Neelam Theater and ran for 110 days).

Kadiri – Vijaya - 100

Hindupur - 100

Jagityala - 100

 

Total:

 

80 days - 80 centres (including shifts/late releases).

100 days - 26 direct + 28 late releases = 54 single theatre centres.

175 days - 13 direct + 1 shift + 2 late releases = 16 centres.

200 days - 6 direct + 9 shifts = 15 centres.

250 days - 3 direct + 1 late release = 4 centres.

Highest run direct: Banglore-Minerva-280

Highest run with shifts - 469 in Hyderabad.

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saivittal Newbie

saivittal

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Very good information. Hats off Mr.Bezawada Bebbuli. That is Our NTR. He created Records. He is still creating records in different manners. I hope Natasimham is ready to create wonderful records and trend setting. Simply media records are not required. Original and powerful records are required.

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Diksuchi Newbie

Diksuchi

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Some more info to Add to LavaKusha's Record.

 

The film has 26 direct 100 days centers in its initial Release. NTR has crossed this record 5 times later. But to the suprise No other hero could cross this record till 1989. (1989 Muddula Mamayya-27 Centers direct +chittor - 2 shows) (Premabishekam 26 centers in its first release)

 

The film grossed 1.98 cr in its firs year. The film was terminated in many centers due to the demand for the print to be screnned in other areas. Those days the distributors had rights for 5 years(now 3 years) and its 5 year time it grossed 3+ crores and around 1.4 cr share a record which remained till 1977 (Adavi Ramudu broke this with huge margin)

Its dubbed in Tamil and Hindi and collected around 1 cr share in both the languages.

 

Its the record in Blore (280 days direct) for any non kannada movies.

 

It has the highest repeat run value in the Indian Film Industry and the only one which came close was Sholay.

 

Its the only Indian film to have 4 times hundred days in repeat run (Blore)

 

No other heroe's film collected one crore share till NTR left film Industry barring one film Premabhishekam. NTR achieved this feat in 1963.

 

NTR has 15 films which collected more than one crore share. Even his flop films like Naa Desham and Chanda Shasanudu collected one crore share.

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djV Newbie

djV

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ippatiki inflation to match/adjust chesi chuste ... easily 100 crores mark datutundi ... evarina aa process telsina vallu wikipedia vallaki info iste vallu clear ga with 'adjusted for inflation' ani vesi higgest grosser ga vestaru ... they have done it for many bollywood movies check it ....

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