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  • 2 weeks later...

The bad news has been coming in waves for beleaguered smartphone manufacturer HTC. Only last week the company admitted that it would be eliminating 1,500 jobs – about 22 percent of its global workforce. Today, it posted its dismal earnings for June 2018 which represent a whopping 68 percent drop year-over-year.

Although we don’t want to get too doom-and-gloom, it is becoming more-and-more of a realistic thought that HTC might not survive the decade.

How did HTC get to this point? And, perhaps more importantly, what can it do to save itself?

History

htc-dream-840x534.jpg
Let’s give a quick recap here of just how far HTC has fallen from its once-great heights.

In 2008, HTC released the HTC Dream (aka the T-Mobile G1 or the Era G1, shown above) which was the very first commercially-released smartphone to feature the Android operating system. That’s right, HTC is the OG, one of the companies that started it all.

The HTC Dream was a hit in the up-and-coming smartphone industry. By March of 2009, the Android operating system reached six percent market share in the United States, largely due to the Dream. This was no small feat, considering the competition in Windows Mobile, RIM OS, Palm OS, and of course the new iOS.

In 2010, HTC made history once again with the HTC Evo 4G, the first commercially-available 4G smartphone in the United States. Although there was some confusion about its opening day sales record at Sprint (the exclusive carrier of the Evo 4G), it handily beat sales for a brand new device released the same day called the Samsung Galaxy S.

Also in 2010, HTC partnered with Google to release the Google Nexus One, which obviously is the launching pad for the entire Google smartphone ecosystem, all the way up to this year’s upcoming Google Pixel 3.

Then, in 2013, HTC outdid everything it had ever done up to that point with the release of the HTC One M7, one of the best (and most beautiful) smartphones of all time. From its symmetrical stereo speakers enclosed in its unibody aluminum frame; to its gorgeous 1080p display (a big deal at the time); to its IR blaster to help you get rid of your TV remotes, the One M7 was a monster. It sold 5 million units in only two months and was on or at the top of nearly every β€œBest Of” list of the year (including ours).

However great the M7 was, HTC was already losing ground. In 2012 HTC was one of the top-five smartphone manufacturers in the world, but by the end of 2013, it was demoted to the top-ten. By 2014, it wasn’t even in the top-ten anymore.

Now we are here in 2018, and HTC is by all conceivable measures a sinking ship. Just like that.

What went wrong?

htc-one-m8-outdoors-4-of-17-840x473.jpg
HTC’s decline isn’t due to any one clear reason, nor is it even all entirely the fault of the company. But if you had to choose the biggest mistake the company made, it’s that it rested on its laurels. In the middle of Apple and Samsung spending billions on advertising to cement their respective products as the β€œmust-have” devices for iOS and Android, HTC tried to take the β€œour product quality will speak for itself” route.

Bad move, HTC.

Even today, when people see my daily driver (a OnePlus 5), they ask me if it’s an β€œiPhone or a Galaxy?” That is no accident; Samsung spent a fortune to make people associate its brand as the β€œother” device compared to Apple’s definitive mobile product. HTC did not.

As beautiful and amazing as some of HTC’s phones have been (even including the HTC U12 Plus released this year), it can’t compete with Samsung’s marketing department. As much as we hate to admit it, most smartphone buyers are not looking at spec sheets and design innovation when making their purchase; they are going to a wireless carrier storefront and buying the same device that their friends own.

To make matters worse, HTC refused to see the writing on the wall and continued to price its flagships at equal or sometimes even higher numbers as Samsung. While Samsung has the brand-recognition to succeed charging $840 for the Samsung Galaxy S9 Plus, it’s a fool’s errand for HTC to think it can charge $800 for the HTC U12 Plus in 2018.

In the end, all the super-cool features and design innovation that HTC can put into a smartphone doesn’t mean anything if no one buys it. Honestly: what β€œnormal” smartphone buyer is going to buy an HTC U12 Plus when for only $40 more they can instead get the best-selling Android phone of the year that they see commercials for every day and see their friends carrying around?

That idea – undercutting the competition by price and value – brings us to the really big question…

What can HTC do to save itself?

The Nokia 1 Android Go phone

In the short term, the only thing HTC can do to get its numbers back up is offer a smartphone with terrific consumer value. It has to have that HTC flair but at a OnePlus price.

In order to do that, HTC will have to admit that its days of competing with Samsung and Apple are over. In fact, those days have been over for years now.

Just think about it: imagine a phone that looks like the HTC U12 Plus but with some corners cut to make it a sub-$600 mid-ranger. That phone would sell. People who are looking for mid-range devices would gobble it up, and the average smartphone-buyer perusing the carrier shop would perk up at the idea of getting a futuristic-looking phone at a fraction of the cost of a Samsung Galaxy S9.

If HTC took this route, it would at the very least likely plug the hole of its sinking ship.

In the long term, HTC should be looking at the developing market and specifically Android Go. There are billions of people (billions!) who have yet to own a smartphone, and HTC could reinvent itself as the top-xxx of the developing world.

Imagine an HTC device with the look of the One M7, but fitted with Android Go and costing a mere $150? Obviously, the hardware would be low-end, and the unibody aluminum frame would probably have to be revamped for cost-savings, but that phone could be the β€œflagship” of the Android Go world.

Sure, margins for those devices will be low, and HTC would have to invest considerably at the beginning in the hopes that it will pay off later. If only there were money in the bank to do that…oh yeah, there is: over a billion dollars from Google buying a considerable portion of HTC’s engineering staff.

So far, what is HTC planning to do with that money? A blockchain phone? Seriously? HTC, you need to reinvent your company for a new kind of market, not try to salvage your premium status with novelty devices that no one will understand or care about.

I know there are a lot of HTC fans out there. In fact, I bet there are still people out there rocking an HTC One M7 as their daily driver, or at the very least still have one in their drawer because they can’t bring themselves to get rid of the beautiful thing. There are people who love the HTC U12 Plus and respect HTC’s risk-taking when it comes to exciting design. We all want HTC to succeed, and we all want viable competitors to the other smartphone brands.

But HTC’s glory days are over, and it’s time to work on making the company a wholly new enterprise.

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recent ga maa anna Samsung gear S3 watch pampadu naku india ki..using it with Oneplus 3T....anni super kaani Navigation & Uber apps ee problem... India or other regions ki ee particular appsΒ ivvaleda? or Non-Samsung phone valla issue aa? chala forums/Websites choosa....ekkada kooda proper solution ledu ee query ki...Official Here WeGo maps kooda available ledu Galaxy Appstore lo..veerey 3rd party apps unnay Navigation ki..avi assalu baledu..

Ikkada evaraina same issue facing?

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15 minutes ago, prakhyat said:

recent ga maa anna Samsung gear S3 watch pampadu naku india ki..using it with Oneplus 3T....anni super kaani Navigation & Uber apps ee problem... India or other regions ki ee particular appsΒ ivvaleda? or Non-Samsung phone valla issue aa? chala forums/Websites choosa....ekkada kooda proper solution ledu ee query ki...Official Here WeGo maps kooda available ledu Galaxy Appstore lo..veerey 3rd party apps unnay Navigation ki..avi assalu baledu..

Ikkada evaraina same issue facing?

watch lo navigation em chesukuntav...Β :sleep:

naku uber bagane working... whenever I go for run/cycling.. it will automatically track my location and whole route.. when it sync with my S health, I can see all the maps where I went, speeds, resting, etc..Β Β I didn't find any use of maps so far..Β 

BTW Same Pinch... me also using S3 FrontierΒ :no1:

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2 minutes ago, Kiran Edara said:

watch lo navigation em chesukuntav...Β :sleep:

naku uber bagane working... whenever I go for run/cycling.. it will automatically track my location and whole route.. when it sync with my S health, I can see all the maps where I went, speeds, resting, etc..Β Β I didn't find any use of maps so far..Β 

BTW Same Pinch... me also using S3 FrontierΒ :no1:

Yeah mee US version / Samsung phones ki bagane working.... country marithene problem anukunta.. Asalu MapsΒ  or Uber apps ee chupiyyatla App store lo..and Here WeGo kooda eod forum lo direct link dorikindi install kodithe..sorry we cant install this ani osthundi mari.. ento chala search chesina solution dorakala..maa anna kooda same using..adigithe naku anni working ani chupinchadu..

Β 

S3 Frontier :no1:

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Just now, Kiran Edara said:

August lo Gear S4 vasthundi ani talk.. this time Tizen OS kaadantunnaru.. it will come with Android Wear OS ani talk..Β 

Β 

Android wear aythe superr..ee Galaxy apps godava undadu... Actuall ga anna wait cheyamandu s4 kosam..nene ipude kavali ani s3 tepinchukunna ?Β 

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5 minutes ago, prakhyat said:

Yeah mee US version / Samsung phones ki bagane working.... country marithene problem anukunta.. Asalu MapsΒ  or Uber apps ee chupiyyatla App store lo..and Here WeGo kooda eod forum lo direct link dorikindi install kodithe..sorry we cant install this ani osthundi mari.. ento chala search chesina solution dorakala..maa anna kooda same using..adigithe naku anni working ani chupinchadu..

Β 

S3 Frontier :no1:

yeah vinnanu.. US phones India lo Samsung Pay kuda work avvatledu ani appudeppudo DB lo esinattu gurthu.. Region based tech change auvdhi anukunta according to requirement/needs..

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  • 2 weeks later...

The core features that are keeping you on Android: let’s talk!

Chances are if you’re reading this, you’re an Android fan. You might enjoy when Samsung throws shade at Apple. But part of the existence of being a fan is knowing what the other side is doing, and figuring out if it’s actually tempting.

At some point in these considerations, the iPhone and iOS might’ve been tempting for a hot second. But then you realise: no matter how tasty the Apple looks, you find that you can’t do without certain Android features. In compiling this list of those features, we spoke with friends, family, colleagues – including the few inside Android Authority that even now use an iPhone. We also checked in with a few diehard iOS fans and developers to make sure this list is accurate.

Here are some of the stronger opinions and popular reasons that explain what Android does so right, that the iPhone and iOS can’t do that makes the iPhone a dealbreaker in comparison.

File Management (and not having to use iTunes)

Android-O-Files-app-AA-4.jpg

File managementΒ on iOS is far far too restricted for most of us. On Android, saving files to your device is always useful. Want to save an email attachment? What about download some tickets to show at an event later, or even just a train ticket? In Android, that’s handled so easily and without any complications.

iOS is getting better with the recent Files App that came with iOS 11, but it still relies on developer support, and it’s not a free-for-all local file explorer like you’ll find on Android.

Apple iOS Files App

Yes, it provides a way to access and move local files, but seems mainly to provide a more inclusive UI for different cloud storage providers, rather than looking through an app. Storing a hundred MP3s will still go to iCloud, not local storage on your device.

And you can tread into iTunes to move files as well, but for more than a few people, any mention of iTunes saw them grimace. Using an iPhone with a Mac makes it just part of the territory, but on Windows it’s unpleasant. iTunes is unwieldy at best.

Another caveat that multiple people mentioned to us was that most iPhone users often don’t connect their device to their computer at all, thanks to iCloud backups. But at the same time, the limited free iCloud storage will fill up quickly meaning you’ll have to pay, adding another incremental and fairly unbreakable monthly expense. iPhones have never and will never have expandable storage, even asΒ SD Cards head well into next-generation speeds and storage capacity.

Using preferred apps

Settings Google App Clear Defaults

This is a simple one. Android is and always has been better for letting you open links, emails, music, PDFs and so on in your preferred apps. You should have a choice to open things in non-default, non-manufacturer apps if that’s what you want – third-party apps often build in more capability, superior options, and give you better cross-platform features.

In iOS there are limits. No matter which browser you prefer, web links will always open in Safari, songs in Apple Music, and so on. Apple Maps will still get you from A to B but remains inferior to Google Maps in many ways, includingΒ offline availability, and Apple Maps still lacks an option for cycling which was a killer for at least three people we spoke to who use bike lanes in their cities.

You can’t remove all of the default apps, and because there’s no app drawer, they have to sit on your home screen somewhere. Apple has been loosening the screws a little bit, allowing users to remove some apps like notes, or calculator, but that’s because it was wrong.

Notifications

android p beta

Β 

By default, we’ve found Android notifications are superior to iOS and it’s a big one for usability and focus. Android notifications are grouped, which is a plain necessity if your work or social life are busy, whileΒ Android Oreo also allowed you to snooze notificationsΒ as well. On an iPhone you either have to learn to ignore notifications or deep dive to turn them off.

Android does a better job of prioritizing notifications, and does simple, useful things like offer up a shortcut to settings for that notification, from the notification itself. That allows you to change anything you don’t like right there, rather than force you to dig to find them somewhere.

iOS does have plenty of options to limit notifications, don’t get me wrong, but the default settings are attention seeking. The real issue is that the iPhone for too long has been able to dominate your attention, which may be harmful ifΒ you’re looking at your device too much.

iOS 12Β does look set to finally deliver a better notification experience for iPhone users, but Android notifications are generally streets ahead and have been for a long time. Apple will claim credit, but it’s been poor for years and still Android works better out of the box.

Google Assistant is still miles ahead of Siri

Google Assistant

This is a big one for many people, and it’s an opinion that’s also reflected in recent studies comparing the virtual assistants. As of today,Β Siri isn’t up to Google Assistant. That’s how it was a year ago as well in ourΒ virtual assistant showdown. The gap is real, it’s meaningful, and Apple has work to do to improveΒ SiriΒ beyond setting timers or passing on weather information.

The Google Assistant available on iOS is stripped back compared with the integration with Android which hurts as well.

This section is short: Google is a generation or two in front and Apple need to play serious catch-up to be in the same conversation.

The app drawer

Samsung-Galaxy-S8-app-drawer-840x471.jpg

This is one not all iOS folks understand but for the Android fans we spoke to, an app drawer is an essential part of their routine. And this one is even a problem on Android if you’ve used a phone from a maker focused on the Chinese market where iOS-copying is the way to make sales. Oppo,Β XiaomiΒ andΒ HuaweiΒ smartphones are skinned without an app drawer which makes using anΒ Android LauncherΒ highly useful.

The app drawer gives you options, and that's what Android does best

We acknowledged back in 2016, when the app drawer was in danger of being removed, thatΒ no one ultimatelyΒ needsΒ the app drawer. It’s notΒ thatΒ critical. But given it’s such a part of Android, we like it and want it to stay. The best choice is to have choice about the matter, rather than restrictions. Some said they like being able to install an app and find it instantly in the app drawer, whereas finding an app on iOS wasn’t always straightforward given that new app icons can appear in different places if you’re not organized. Others said it was all about customization, keeping home screens neat and useful and full of widgets, rather than home screens chock full of apps.

iOS doesn’t have an option for an app drawer. Apple fans make an argument that they’ve never had one before so it’s not part of the expected user experience and not a big deal. Android fans were left wondering why an app drawer wasn’t even an option.

Background processes: be free!

best cloud storage apps

This one came from former iOS users and was voted as critical. The issue is thatΒ Apple has set iOS with hard restrictionsΒ on background uploading and downloading.Β Google PhotosΒ can work in the background, which is great. But downloading a playlist onΒ SpotifyΒ can force you to keep the screen on to keep downloading beyond a few minutes. It’s the same with Dropbox – if you’re uploading a big file, or thousands of photos at once, you have to be present and keeping the phone to ensure it keeps uploading.

Or, just fiddle with all your iOS settings to get a simple job done: it was suggested to set the screen Auto-Lock to β€œNever”, then keep Dropbox in the foreground, and plug the device into an external power supply.

Android is much more generous and offers the complete opposite experience: if you want to place background limits on apps, you can put them on. Otherwise, with the release ofΒ Android Oreo, you also receive notifications about apps working in the background to help you understand what’s going on and put a stop to it if you want.

Android-Oreo-Apps-running-in-the-backgro

Android Oreo 8.0

Otherwise, it’s up to you and your choices.

What about you?

There are many other reasons to want to stick with Android or make the jump from iOS to Android for the first time. It might be that open-source is valuable to you vs Apple’s closed-source approach. Maybe you use VR all the time, which is an Android winner. Or if it’s aΒ headphone jack, we know all that too (of course, having an Android phone doesn’t guarantee aΒ headphone jack by defaultΒ either).

Whatever it might be, do you agree with the opinions above, disagree, or is it something else that’s keeping you on Android?

https://www.androidauthority.com/core-features-that-are-keeping-you-on-android-lets-talk-882776/

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