We have a Rs. 5 crore initial budget for the Oscar campaign. We broke the campaign up into three phases, each costing between 2.5 and 3 crore. 8.5 crore was ultimately spent on the entire campaign.

: #RRR Line Producer, @ssk1122

— 𝐍𝐓𝐑 𝐓𝐡𝐞 𝐒𝐭𝐚𝐥𝐰𝐚𝐫𝐭 (@NTRTheStalwart) March 26, 2023