India to have 1 billion debit cards soon

[Kiran]

India is set to touch 1 billion in debit cards. It was a mere 84 million a decade back. Even four years ago, it was less than half of what it is today. This phenomenal growth is because of governments' consistent push towards rural financial inclusion, with schemes such as MNREGA, opening of Jan Dhan accounts, and direct benefit transfers (DBT). 

The RuPay cards, which come with all Jan Dhan accounts and increasingly with other accounts too, have played a singular role in the debit card surge. Sources told TOI there are now 560 million RuPay cards. These cards were introduced in 2012, but there's been a surge in them in recent years. Two years ago, the number was less than half at 230 million. 

Even usage of debit cards has surged. Both the volume and value of transactions have increased by 100% over the past five years. In August, debit cards were used for 1.16 billion transactions worth Rs 3.24 trillion, compared to 579 million transactions worth Rs 1.6 billion in August 2013.

Bankers say Jan Dhan account holders are savvy. A K Sahu, GM - debit cards, Canara Bank, says customers come to their office demanding their benefits under various bank account schemes. 

"They know they must keep their ATM PIN a secret. They know the account comes with pension plan, personal accident insurance of Rs 30,000, life insurance of Rs 1 lakh, and overdraft facility. The formalisation of the economy, and government schemes have ensured that most citizens are comfortable with debit card usage," he says.

Increasingly, the debit cards are being used not just for cash withdrawal from ATMs, but also for merchant transactions. Five years ago, ATM transactions formed 90% of debit card usage in volume and 95% in value. Today, PoS (point-of-sale) and e-commerce form 31% of total transactions, and 15% of the value of transactions. 

"We've seen our rural customers do e-commerce transactions to take advantage of festival offers on Flipkart, Amazon," says RA Sankara Narayanan, MD, Vijaya Bank. 

Changing DBT disbursal patterns are also encouraging debit card usage. Where earlier a bank's business correspondent (BCs) would go in person to a village to disburse the Rs 2,000 monthly pension for senior citizens, widows and the disabled, today many beneficiaries of state and Central government schemes are seeing direct account transfer.

Bankers say that in urban areas, the government decision to waive MDR (merchant discount rate) charges for debit card purchases below Rs 2,000 has really helped debit card usage in shopping. "Earlier, supermarkets and clothing stores did not like to swipe debit cards for purchases below Rs 200. They would warn the customer they'd charge an extra 2-3%. Now, with the MDR waived, we are seeing a surge in small-ticket purchases with debit cards," says Sanjeev Moghe, head, cards and merchant acquiring business, Axis Bank.

Urban India also values convenience. "A majority of our customers pay their utility bills, mobile or DTH bills using their debit card. Of the total number of non-ATM debit card transactions, I'd say about 50% today goes towards online payments, including e-commerce, and 50% towards PoS machines at stores," says Moghe.

Another strong pull for debit card is the range of cashbacks, discounts and special offers that come with its usage for activities like dining, shopping, and booking flight tickets. Proving particularly popular is the EMI option during check-out for purchase of high-end electronics on e-commerce sites.

"The consumption story in the country has been aided by the fact that today customers are also able to make big ticket item purchases through offers even on debit cards. Availability of finance for say durables purchase through EMI on debit cards is a big driver," says Parag Rao, country head - cards and merchant acquiring business, HDFC Bank.

http://toi.in/YZ6CIZ55/a24gk 

[katti]

ee cards peragatam valana janala ki origindhi emiti? Govt deniki entha spend chestondhi?

[hydking]

debit card with 0 balance.. 

[Kiran]

Mastercard lodged U.S. protest over Modi's promotion of Indian card network RuPay

Mastercard told the United States government in June that Prime Minister Narendra Modi was using nationalism to promote the use of domestic payments network RuPay, and New Delhi’s protectionist policies were hurting foreign payment companies, a document seen by Reuters showed.

Modi has in recent years backed India’s homegrown payments network RuPay, whose rise has broken the dominance of U.S. payment giants such as Mastercard and Visa. More than half of India’s 1 billion debit and credit cards now go through the RuPay payment system, and that means companies such as Mastercard face an uphill task to expand rapidly in one of the world’s biggest payments growth markets.

Modi has publicly endorsed the indigenous card payment network, saying using RuPay was like serving the country as its transaction fee stays within India and could help build roads, schools and hospitals.

In a written reference to Modi’s stance, Mastercard told the Office of the United States Trade Representative (USTR) on June 21 that the prime minister “associated the use of RuPay cards with nationalism, claiming it serves as ‘kind of national service’.”

The note, which was sent by a Mastercard Vice President for Global Public Policy, Sahra English, said that, while Modi’s digital payments push was “commendable”, the Indian government had adopted “a series of protectionist measures” to the detriment of global companies.

U.S. companies in India have been increasingly battling Modi’s policies they perceive to be protectionist. This year, U.S. technology companies have protested against an Indian law that would require them to store more data locally, raising their costs.

The previously unreported note, which was seen by Reuters, shows the extent to which Modi’s support for RuPay frustrated the Purchase, New York-based company, which is the world’s second-largest payments processor.

“Increasing rhetoric from the prime minister and government mandates on promotion and preference for RuPay ... continues to create market access issues for U.S. payments technology companies,” Mastercard said in the note.

“The Indian government’s preferential treatment of RuPay coupled with fallacies on pricing must be discontinued,” the company asked the U.S. government to propose.

In response to Reuters queries, Mastercard said in a statement it “fully supports” the Indian government’s initiatives and is “deeply invested” in the country. The company did not comment on its USTR note and its executive Sahra English did not respond to questions.

The USTR did not respond to a request for comment and it was not clear whether the U.S. agency raised Mastercard’s concerns with New Delhi. Visa did not respond to Reuters queries.

There was no response to requests for comment from Modi’s office.

Mastercard, whose president and chief executive is India-born Ajay Banga, has a planned investment outlay of $1 billion in its key Indian market for 2014-2019. With 2,000 people, India accounts for 14 percent of the global Mastercard workforce, the largest outside the United States.

The company recruited a Bollywood actor this year for a campaign aimed at encouraging consumers in smaller cities to use debit cards more regularly as it seeks to grow in India.

DIGITAL BOOST

In November 2016, Modi started promoting the use of digital payments after replacing high-value currency notes in an attempt to crack down on the black economy.

That increased card usage: Indians in August clocked transactions worth $51 billion on debit and credit cards, nearly double the amount recorded in November 2016, according to data from the central bank, which does not provide separate usage statistics comparing Indian and foreign payment networks.

Foreign card companies have also had to contend with a growing use of mobile wallets and state-backed digital money transfer services, some of which Modi promoted.

RuPay received a major boost due to Modi’s so-called financial inclusion programme launched in 2014, which meant that all Indians opening a bank account for the first time were offered a RuPay card, not a Mastercard or Visa.

The Indian card network was developed by the National Payments Corporation of India (NPCI), a group largely owned by state banks but which also counts private and foreign banks among its shareholders. It also oversees the payments services in India.

In its note to the USTR, Mastercard said the government had mandated banks to support the NPCI directly and indirectly, making it the “sole beneficiary” of Modi’s financial inclusion programme.

The NPCI acted both as “a quasi-regulator and a competing payment network”, Mastercard said, adding that this was “compounded by the government’s open preference for RuPay with misleading statements and inaccurate information on pricing, despite Mastercard being priced lower than RuPay”.

Pricing refers to the fee paid by banks to payment processors such as Mastercard for card transactions. The company did not detail which specific statements it was referring to.

The chief executive of the NPCI, Dilip Asbe, did not respond to a request for comment.

At one point, RuPay levied a transaction fee which was half of that charged by Mastercard and Visa, one industry source said, but the U.S. card companies reduced charges in recent months. The pricing and charges are not publicly available.

Modi in June said foreign card companies take their transaction fees abroad and as “everyone cannot go to the border to protect the country, we can use RuPay card to serve the nation”.

A month later, Mastercard issued a press statement which said the company gets only 15-20 percent of debit card transaction fees, while the rest stays “within the Indian economy”. It did not name RuPay.

 

https://reut.rs/2yKTyFs

[KING007]

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[MVS]

3 minutes ago, KING007 said:

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[Husker]

5 minutes ago, KING007 said:

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[Madineni76854]

19 minutes ago, Kiran Edara said:

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HDFC aithe 988/-